Maxilin Crawford Acquires Tilley’s Sweets as Part of Expansion Plans

Maxilin Crawford, a traditional sweets manufacturer, has acquired the assets of a previous competitor; sweets manufacture Tilley’s Sweets, for an undisclosed sum. This acquisition is in line with the company’s plans to expand its product lines.

Bolton-based Maxilin Crawford is the parent company of liquorice producer Maxilin Ltd and lollipop maker R Crawford (Northern) Ltd which is based in Glossop

Since 1946 Maxilin has produced a range of Liquorice Flyers, all with unique flavoured crystal centres. The company also produces the popular Danish treat Super Flyer; exporting an incredible 1.3 million sticks each month. Super Flyer is distributed in Denmark by Nestle.

R Crawford (Northern) has been producing lollipops since 1925, including their perennial brand Posh Lollies, together with their traditional boiled sweets. Crawford’s Vimto range of lollipops and sweets are produced under licence from Vimto Soft Drinks.

Founded in 1885, Tilley’s Sweets, based in a lovely market town in Northamptonshire, is one of the UK’s leading producers of boiled sweets. With the acquisition of Tilley’s Sweets, Maxilin Crawford plan to triple their production.

Joanne Williams, Managing Director of Maxilin Crawford, said: “Tilley’s Sweets is a fantastic addition to our company as it more than triples our production capabilities from 20 tonnes of sweets per week to 90 tonnes per week.

The sale of Tilley’s came at just the right time. We were planning to expand our production capabilities and whilst at an industry show, we learned Tilley’s was available and it made absolute sense to purchase the business and its assets as Tilley’s fitted perfectly with our current ranges and will allow us to expand and grow our product lines..”

Crawford & Tilley, as it is now trading, has recently agreed an excusive deal with Iceland to sell jars of sweets in its stores, and also has agreements with B&M and Poundland.